Friday, November 24, 2006

Video Or Voice Make your Choice

by Itay Paz

Video Or Voice Make your Choice Streaming media on your website is a great way to attract visitors. Many people prefer watching a video or listening to someone talk about the product or services they are selling. You will discover that there are many benefits to using video or voice components on your page. Streaming media is a marketing tool used to interest potential customers and helps to improve sales. It isnt difficult to procure this technology, but while there are many great aspects about having audio or video streaming, there are also negative ones that shouldnt be overlooked. Some of the more positive aspects linked to audio and video streaming include: * Attraction - It helps to capture visitors attention and makes reading web content less daunting.* Clarity - It clarifies who you are and what you are selling* BuildsTrust - It makes you appear more real to the visitor* GoodFirst Impression - Visitors are more likely to remember your site and revisit it. Some of the downside of streaming audio and video that occurs on many websites includes: * Requires certain video player - Some videos need a certain player in order to run. This means that if the visitor doesnt have this player, they will need to download it.* Poor quality - videos are not crisp and the sound quality is muffled * Constant buffering - Videos dont download directly from the website and are playing off the web server. Therefore, sometimes the whole video or audio clip will not play in its entirety without having to pause and re-buffer several times. Excessive buffering may also be the result of a visitor having a slow internet connection. If you would like to add streaming audio and video to your website, and you dont have the technical savvy, dont worry. There are plenty of companies on the web who offer services that will help you achieve your aim on you own, at a reasonable price. In fact, two of the best programs out there are known as Audio Generator and Instant Video Generator. These software programs create a code that you simply need to paste onto your website or in your emails. Instead of requiring a specific player to run off of, the program will automatically work with the default player on the visitors computer. Hence, the video or audio generator you are using does not have to stream from the web server and will work directly from your website. What does this mean? This means visitors wont have to download any additional player to access your streaming media. It also means that they wont have to wait for the media to buffer before it begins to play. In addition, both of these programs are easy to use, so you dont need to be a techie in order to figure out how to work them. Simply follow all of the instructions and youre good to go. Regardless if you decide to use audio or video generation for your website, its a good idea to include one of these media elements to your page. Youll be glad you did when you see the increase in sales.

Itay Paz is the founder of Internet Marketing Hype, an online newsletter that discusses the insights and excitement of todays internet marketing including: affiliate marketing, advertising, conferences, seminars, workshops, ebooks and other information products. Itay Paz is now sharing his knowledge with other Internet Marketers through his new Internet Marketing Hype Ezine. Itays online magazine will provide you with exceptional insights of Internet Marketing in a simple and easy way. Sign up for Itay Pazs Internet Marketing Hype Ezine by visiting his website at http://www.internetmarketinghype.com