The Importance of Internet Marketing

by Sukhdev DoDotz

Introduction

All businesses small and large understand the importance of having a website. WHY? Because without one your competitors who are online are TAKING your customers, potential business that could be yours - or could it. Is just having a website enough to guarantee you more customers. The simple and honest answer to that would be NO, IT WOULD NOT BE ENOUGH.

With billions of websites on the World Wide Web how do you differentiate yours from the rest? How do you get people to your site? How do you get people to stay or comeback? The answer is, with INTERNET MARKETING. However INTERNET MARKETING does not cover just one area, it is a combination of proven methods used to drive more traffic to your site which results in more business for you. Lets review the 3 fundamental techniques within INTERNET MARKETING.

Search Engine Optimisation

Search Engine Optimisation can also can be referred to as website optimisation. This is a process of changing the design, content and ensuring the site is well linked will assist in accordance with the latest search engine scoring formulas. The aim at all times is to improve a sites position on search results pages. Ideally trying to be within the first 3 pages of any relevant keyword search.

Email Marketing

Email marketing is one of the most powerful marketing tools available for communicating and developing relationships. Essentially allowing you to create and deliver newsletters to thousands, if not hundreds of thousands of recipients. To put this into perspective, imagine posting 10,000 letters, with cost of a stamp at 12 pence, this would cost 1,200 pounds, imagine sending 100,000 at a cost of 12,000 pounds. Well with Email Marketing and subject to choosing the right Email Marketing Company, it will cost no more than 300 pounds. The Power of INTERNET MARKETING is astonishing.

Pay Per Click

Pay-per-click (PPC) is a service offered by search engines such as Google. PPC is defined as the guaranteed placement of a small "ad" on the search results page for a specific keyword or keywords in return for a specified payment, but ONLY when a visitor clicks on that ad. The advertiser pays nothing to appear on the results page; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to their landing page; therefore, the term "pay per click".

Why do you need Internet Marketing?

Answers are pretty simple. 1) More enquiries will lead to more sales which otherwise will remain an undiscovered potential. 2) Maximise the potential of your website by allowing a wider audience to see it. 3) Cut Operational and marketing cost in other areas such as phone call enquiries and stamps, which can increase dramatically when posting information. 4) Expanding your business to the world and this means a larger market 5) Possibilities of other business opportunities such as Internet Business So, to conclude, Internet marketing is essential to business nowadays. You will lose a lot of business opportunities and profits if this core area of marketing is not exploited.

DoDotz has helped setup successful Internet Marketing Campaigns and can do the same for you.