Internet Marketing - A definitive Guide
by Subhash Kumar
While Internet Marketing is nobodys patented secret, there are some tips and techniques that are very useful. Like the traditional marketing, Internet Marketing is also about the Customer, the market and then planning the strategies. A two-pronged effort, on promoting the site as well as driving traffic to the website is involved in Internet Marketing.
Start your marketing with Research and Planning and Analysis
Before starting with Internet marketing it is necessary that you first carefully look at your products and services and try to find out their USPs. For marketing it is very important that you have a unique selling point, which attracts the customers toward your products. It can be the low price or the high quality value of your product that makes it stand apart from other competing products. No matter how big your marketing plan is, if it fails to properly convey to the customer what is in store for him/her, you have failed in your marketing strategy. This can only happen if you are unaware of the market and the requirements of your target audience. Once the traffic starts pouring in, it is now time to analyze and evaluate your web site. This helps in evaluating the customers requirements and finding out whether you have offered him the right solution. It also helps in making your website more users friendly.
Any Internet marketing technique has three basic aims.
1. Drive more traffic to your site.
2. Ensure repeat visits by the customers by offering unique benefits.
3. Converting visitors into customers.
Increasing Web Traffic
Increasing traffic to the site is definitely a science. SEO, Search Engine Optimization is the tool that optimizes our keywords. Thus making your site more suitable for being searched and "catch the attention" of search engine algorithms. Properly applied SEO techniques give your site higher search engine ranking which directly results in increased traffic to your site.
Internet marketing focuses on highlighting your products and services. This is done through SEO as well as other means like link exchanges, link building, email campaigns,ezines and newsletters with the intention of catching the eyeballs of the future clients.
Benefits to the customers
Benefits can be offered to the visitor in a number of ways and the most important of all is offering quality content. Make sure that you provide informative content to keep the Customer hooked to your web site. The content can be presented in the form of articles, e-books and the blogs, which provide real and current information. The subjects of the articles and e-books can be related to your web site products. This will serve two purposes, one that the customer will get quality information and the second that you are offering information related to your products, which makes the visitor interested in your products.
Converting Visitors into Customers
After marketing, let us now come to the real thing. It is to convert the visitors into customers. The key here is to offer good products, which are a solution to customers requirement. While offering descriptions of your products also provide testimonials. These testimonials speak better than you do for your products.
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