Generate an Effective Sales Page
by Itay Paz
There are certain components that a sales page needs in order to be successful. You need to know how to use the right words to capture the attention of visitors. Anyone can create a sales page, but building one that is an effective marketing tool and encourages customers to buy your services or products takes know-how. However, this doesnt mean you need to enroll in a course if youve never created one before. You dont need a degree to write a good sales letter, you simply need to know how to connect the necessary pieces together to complete the puzzle. The following are the basic elements every sales page needs in order to have a shot at success: Headline - There are three parts to the headline of a sales page. The first headline is the pre-headline and should capture the attention of the reader. The main headline should reveal the biggest benefit of the product and should be in the largest font that appears on the page. The last headline is the post-headline and is meant to clarify the main one. Introduction - The introduction should be short and to the point. Its purpose is to appeal to the emotions of the reader, and show some of the product benefits. It should describe how the product will improve their life. Credibility - Potential clients need to know that they can trust you. It is difficult to gain trust when you are advertising online. The following is what will help you stay on the readers good side: * Testimonials - Add real customer testimonials to your sales page. Include their full name. This will help to make it look legitimate to the reader.* RealNumbers - When giving numbers or percentages, dont approximate, give actual numbers.* ContactInformation - Provide your full contact information to make yourself more real to the reader. Benefits of what you are selling - Using bullets, list the product benefits in order of precedence. You dont need to include every benefit, but you should list more than five to try and appeal to as many people as possible. Features - During this part of the sales page you need to tell the client what the product or service you are selling is all about. Be clear, concise and positive. Bonus - Every effective sales page offers a bonus. Great bonuses that you can include could be tutorials, quick start guides, etc. Regardless of the bonuses you offer, just make sure that you provide a value to show how much they are worth. Product Value - Explain why the price of what you are selling is a good deal. Compare it to similar products that are more costly to further emphasize the value. In this section of the sales page you will also want to provide the reader with a money-back guarantee. Ordering - Create an "Order Now" hyperlink, and explain the ordering process clearly, by providing step-by-step directions. In the ordering section also inform the reader the different ways they can pay. Conclusion - In a final paragraph summarize the important points of your sales page and make your last order request. Now that you know the main components required for creating a sales page, you may feel you still arent sure what to do. There is plenty of help available online. To give you an example, the following are two products that can assist you on your quest to create an effective sales page. Sales Letter Generator - This product was created by successful marketer Armand Morin, and is a software program that has been designed to create instant, successful sales letters every time. You simply need to put in the required information and the software works its magic to give you a winning sales page. You can learn more at SalesLetterGenerator.com Sales Page Builder - This is a product by Vincent Abrugar and is also copy writing software designed to generate excellent sales pages. You dont need any experience to use it, and the software is equipped with meta-tags for search engines. This means the sales letters it creates will increase the number of visitors to your site. You can learn more by checking out Autotraffichits.com Once you know how to generate a sales letter, success is in the bag.
Itay Paz is the founder of Internet Marketing Hype, an online newsletter that discusses the insights and excitement of todays internet marketing including: affiliate marketing, advertising, conferences, seminars, workshops, ebooks and other information products. Itay Paz is now sharing his knowledge with other Internet Marketers through his new Internet Marketing Hype Ezine. Itays online magazine will provide you with exceptional insights of Internet Marketing in a simple and easy way. Sign up for Itay Pazs Internet Marketing Hype Ezine by visiting his website at http://www.internetmarketinghype.com
