Tracking Traffic for Online Business Profits
by James Lowe
An important rule for home business Internet marketing, as well as for marketing any business, is to know how the product or means you are using for marketing is working.
From many training e-books and courses I have paid for and studied, from successful online marketers, virtually every one insists you must know the easy art of tracking traffic to profit. The number of new internet marketers is amazing that spend time and money on home business Internet marketing and do not track it. By tracking I mean that they do not keep track of how and why people inquire about or buy their products and services.
To have and know how to use this important knowledge is imperative to make the next step up in your online business. It is cheap and important. You need to know if the ad that you ran in the paper is the reason someone called for their technical help. You absolutely need to know if the speech that you delivered at the Chamber of Commerce luncheon last week might of been the impetus which lured that new customer.
To know is to increase your marketing effectiveness dramatically. This is the difference between profit and loss. Home business online Internet marketing is successful only if the money and time spent on the effort to bring in new customers and revenues does not exceed the profit made from that expense. Knowing this short formula is everything to your continued success and growth. A crucial part of determining Return on Investment (ROI) is knowing what Internet marketing tool works best, and what does not, for your home business. This is daily knowledge, that maintained, can make you more successful. Buying a home business Internet marketing analytical tool that tracks results makes good business sense for several reasons. One is to determine what users and potential customers like and do no like about your Web site.
Home business Internet marketing analysis software can intelligently inform you which pages were visited most frequently and the common exit and entry pages. This is critical information for your marketing program. Exit pages, for example, are important to know because if the page that a large number of consumers are exiting from is not the order confirmation page then that lets you know that something about that page is driving users away. You must find this customer and profit leak.
You want them to leave after completing orders. Leaving before ordering is a waste of your expenses and efforts. Knowing where you go wrong and correcting it is a crucial piece of Internet marketing information for your home business. Knowing the entry page gives you an important idea of which of your home business Internet marketing tactics and resources worked. This allows you strong information to go on to the next step in logical sequence. Most Internet monitoring tools let you know which browsers and operating systems your site users have. You can find out, for example, how many are Macs, how many have Windows systems, how many are Internet Explorer and how many use Netscape. You will be able to see if consumers are also trying to navigate to, 404 pages, which are those that no longer exist. These broken links need to be fixed quickly or the message to these users is that your home business is not efficient. This is Bad News Bears because you will have lost that potential sale or member. When you have these monitoring tools installed on your site you can also keep track of your all important conversions (consumer visits that result in a purchase) and determine the source of the visit as well as the path on your site that the buyer took to complete the sale. Home business Internet marketing and tracking tools are surprisingly low cost. Some of the best software and services are priced at a low $20 a month. Cheap tools plus good results will bring you good profits.
James M. Lowe writes original articles about http://www.contenttomarket.com/articlewriters home business opportunities.
